Granola - Product Overview - Outer AI Email Platform

• Platform allows automated, personalized cold email outreach at scale
• Built on proprietary email server infrastructure (not using 3rd party providers)
• Current capacity: 50,000 emails per day maximum
• Uses AI to generate unique, contextual emails for each recipient
• Cost metrics:
  • AI generation: ~$0.07 for 4 test emails (~$17.50 per 1000 emails)
  • Email sending costs: ~$0.10 per 10,000 emails

Setup Process

• Initial Configuration:
  • Create organization profile
  • Add domain for sending emails
  • Configure DNS records (TXT, CNAME, MX records required)
  • Set up sender identity
• Campaign Creation:
  • Build email sequences
  • Create email templates with AI assistance
  • Set wait times between emails
  • Add contacts (manual or CSV import)
  • Configure sending parameters

AI Email Generation Capabilities

• Generates unique emails for each recipient
• Analyzes recipient company/context
• Personalizes content based on:
  • Recipient’s industry
  • Company information
  • Business context
• Can maintain consistent messaging while varying specific content

Email Sequence Management

• Multiple sequences can run simultaneously
• Configurable wait times between emails
• Campaign monitoring and stats tracking
• Reply detection and sequence management
• Current limitation: Sequences continue even after replies (bug to be fixed)