Background / Problem / Opportunity

Oat.pics is an AI-powered shopping app that allows users to click on images and find similar styles of clothing, curated for trending Gen Z and Millennial brands. The app offers features such as favoriting items and obtaining shopping links, aiming to compete with platforms like Pinterest and Cosmos.so. The primary challenge is to identify Oat.pics' unique selling point (USP) and ensure it delivers value to its target market of Gen Z and Millennial women interested in trending styles.

Research Goals aka Objectives

• Validate the core idea of Oat.pics.
• Identify user needs and preferences.
• Determine why users would choose Oat.pics over competitors.
• Discover features that enhance user engagement and satisfaction.

Non-Research Goals

• Ensure the app design aligns with the brand's vision.
• Increase awareness and adoption in the target demographic.

Research Questions

1. What are the primary reasons users would use Oat.pics?
2. What features do users find most valuable?
3. How does Oat.pics compare to competitors in terms of user experience?
4. What improvements can make the app more appealing?
5. What motivates users to favorite items or use shopping links?

Success Metrics

Qualitative feedback

Feature usage frequency.

User intent or interest in using shopping links.