1. User Interviews and Usability Testing

• Goal: Identify usability pain points and understand how users perceive the app's functions.
• Method:
  • Recruit 5-7 users similar to the target audience (freelancers, sales reps, startup founders). Ask Outr’s team to share access to beta users if possible. Supplement with people from LinkedIn or personal networks who use cold outreach.
  • Conduct remote usability testing:
    • Ask participants to complete key tasks (e.g., setting up a domain, creating an AI-generated email, and launching a campaign).
    • Observe and note where users struggle or hesitate.
    • Follow up with open-ended questions about their experience and understanding of the features.

Observation of beta users

2. Survey for Messaging Feedback

• Goal: Determine whether the app's messaging resonates with potential users.
• Method:
  • Create a free survey using Google Forms or Typeform with questions like:
    • “What problem do you think this app solves based on its description?”
    • “What features seem most valuable?”
    • “How would you explain this product to a friend?”
  • Share the survey on relevant forums (e.g., Reddit, LinkedIn groups, cold-email communities).

2. Heuristic Evaluation

• Objective: Identify usability issues based on best practices.
• Approach: Use Jakob Nielsen’s 10 Usability Heuristics to evaluate Router’s interface.

3. Competitive Analysis

• Goal: Assess how Outr's messaging and usability compare to competitors (e.g., GMass, Mailshake).
• Method:
  • Analyze competitors’ websites, onboarding processes, and feature explanations.
  • Identify key strengths and areas where Outr could stand out.

Competitive analysis

4. Affinity Mapping for Insights

• Organize data from interviews, usability tests, and surveys into themes.
• Highlight common pain points, questions, and suggestions.